Communities
Gone are the days where brands control the narrative with large ad spends and celebrity endorsements. Today, consumers control the narrative, sharing their opinions with friends, families, their social networks and the broader internet. The most successful brands are leaning into this new reality, gaining insight from their customers, and when possible, leveraging their endorsement.
The Brand Power Company’s Communities help the world’s biggest brands tap into this genuine, authentic and persuasive consumer voice, driving ratings & reviews to brand and e-commerce sites, encouraging physical and social word-of-mouth, curating persuasive user-generated content, and unearthing powerful sales driving insights.
*Nosto/Stackla Consumer & Marketing Content Study. 2021,Leverage one of our Third-Party Communities (like HomeTesterClub.com) or let us create a Custom Community for your brand to start leveraging the voice of your authentic customer.
Ratings & Reviews
Trusted twelve times more* than any manufacturer’s description, it’s no wonder consumer ratings and reviews are increasingly informing shopper’s purchase decisions. Peer-to-peer product appraisal with sales-driving credibility. Our Communities source the real opinions of real consumers to generate these real ratings & reviews. We make it simple and turn-key. And by partnering with the world’s leading content syndicators it really makes sure these reviews reach as much of brand’s target audience as possible.
User-Generated Content & Word-of-Mouth
By getting the right product to the right person at the right place at the right time, our Communities get the right people talking. And not just talking but generating compelling authentic content and substantiating powerful sales claims. Socially integrated, our Communities ensure these unadulterated conversations are easily amplified and that the genuine UGC is easily shared.
Research & Insights
The Brand Power Company’s Communities offer the highly effective pairing of leading research expertise with the fastest product testing possible. Quick, rich-in-detail community feedback, delivered cost effectively through the latest technology – with real time results readily available via an online reporting dashboard. And with proprietary turn-key solutions like Pridikta (for Ad testing) and Market Power (for target audience validation, substantiation of insights, product feature ranking, visual validation and endorsement validation) our solutions ensure you’re optimizing your ROI.
